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Facebook x The Woman's Company
The Compassionate Pad

Facebook x The Woman's Company

Client

Facebook

Role

Creative Partner & Illustrator

The Woman's Company, together with Facebook Creative Shop and Play Communications, has launched 'The Compassionate Pad,' the world's first pad designed for women suffering from pregnancy loss.

In tandem, the pad also provides access to a messaging Bot - 'TENDER.' Tender, a compassionate, virtual friend, connects women experiencing this inexplicable loss (and the people supporting her) to a qualified panel of specialists like gynecologists, counsellors, doulas, fitness and nutrition professionals to get expert guidance and support.

 

The creative assets designed for this project include custom font design in English and Hindi, illustrations, key visuals, storyboards, and marketing materials.

This project was honored at Fast Company’s 2022 Innovation by Design Awards, winning a Gold award for best digital innovation at the Indian Digital Marketing Awards 2022. It also secured a Gold Award for Best Use of Mobile in a Product Launch at the ETBrandEquity SHARK Awards 2022 and earned a Silver in the Best Brand Campaign, Health Product, Innovation, and Service Categories at the Anthem Awards 2023.

Featured in:

Business Standard, Vogue India,  The Sunday Guardian and more.

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compassionate pad

Design Process

Brand Stories & Animations

It’s Not Your Fault - Brand Story

Sohila’s Story - Testimonial

Partner Support - Brand Story

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