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Instagram
Girl Power Campaign

Client
Role
Illustrator & Creative Partner
In partnership with artist Sravya Attaluri, Instagram launched a social media animation campaign aimed to assist young women and girls across South East Asia in understanding the tools available to control their Instagram experience and address issues of bullying and harassment.
Launched in March 2021, the campaign was well received and shared by major media outlets and partners such as Adam Mosseri, Cosmopolitan Korea, Plan International Korea, WeTheYoung India, ChildLine India and Facebook Hong Kong.
Software used included Adobe Illustrator, Adobe Photoshop, Hubspot and Procreate.

Character Design




Storyboarding






Campaign Videos
"Block" - Short Length Animation
"Restrict" - Short Length Animation
Full-length campaign video
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