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Instagram

Girl Power Campaign

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Client

Instagram

 

Role

Illustrator & Creative Partner

In partnership with artist Sravya Attaluri, Instagram launched a social media animation campaign aimed to assist young women and girls across South East Asia in understanding the tools available to control their Instagram experience and address issues of bullying and harassment.

Launched in March 2021, the campaign was well received and shared by major media outlets and partners such as Adam Mosseri, Cosmopolitan Korea, Plan International Korea, WeTheYoung India, ChildLine India and Facebook Hong Kong.

 

Software used included Adobe Illustrator, Adobe Photoshop, Hubspot and Procreate.

instagram girl power campaign

Character Design

Storyboarding

Campaign Videos

"Block" - Short Length Animation

"Restrict" - Short Length Animation

Full-length campaign video

  • Instagram
  • Linkedin
© 2024 Sravya Attaluri
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