The Lowdown | Here For You

Client

The Lowdown NZ

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Agency

FCB New Zealand

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Role

Illustrator

Here For You was a mental health awareness campaign by The Lowdown, a national public health programme (the National Depression Initiative). The campaign's intent was to spread hope, relief, and togetherness, especially during COVID-19. 

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On behalf of The Lowdown, FCB New Zealand commissioned 5 custom illustrations on the themes of togetherness and relief as well as a custom Instagram story post that viewers could screenshot, color, and repost.  

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